Focus: The Future of Your Company Depends on It - Al Ries - Livros - HarperCollins - 9780060799908 - 27 de setembro de 2005
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Focus: The Future of Your Company Depends on It

Al Ries

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Focus: The Future of Your Company Depends on It

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.


320 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 27 de setembro de 2005
ISBN13 9780060799908
Editoras HarperCollins
Páginas 320
Dimensões 135 × 203 × 23 mm   ·   286 g
Idioma English  

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