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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Ed edition
Duane Knapp
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Ed edition
Duane Knapp
Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.
288 pages, black & white illustrations, figures
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 1 de março de 2008 |
ISBN13 | 9780071494410 |
Editoras | McGraw-Hill Education - Europe |
Páginas | 288 |
Dimensões | 166 × 239 × 25 mm · 562 g |
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