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Creating Corporate Reputations: Identity, Image, and Performance
Dowling, Grahame (, Australian Graduate School of Management)
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Creating Corporate Reputations: Identity, Image, and Performance
Dowling, Grahame (, Australian Graduate School of Management)
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
319 pages, numerous figures
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de junho de 2002 |
| ISBN13 | 9780199252206 |
| Editoras | Oxford University Press |
| Páginas | 320 |
| Dimensões | 158 × 236 × 19 mm · 472 g |