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Misbehaving: The Making of Behavioural Economics
Richard H. Thaler
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Misbehaving: The Making of Behavioural Economics
Richard H. Thaler
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
432 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de maio de 2016 |
| ISBN13 | 9780241951224 |
| Editoras | Penguin Books Ltd |
| Páginas | 432 |
| Dimensões | 197 × 130 × 26 mm · 318 g |
| Idioma | English |
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