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Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics 1th edição
Proctor, Tony (University of Chester, UK)
Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics 1th edição
Proctor, Tony (University of Chester, UK)
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
118 pages, 8 Illustrations, black and white
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 8 de julho de 2020 |
ISBN13 | 9780367437756 |
Editoras | Taylor & Francis Ltd |
Páginas | 126 |
Dimensões | 223 × 143 × 16 mm · 276 g |
Idioma | English |
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