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Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics Proctor, Tony (University of Chester, UK) 1º edição
Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics
Proctor, Tony (University of Chester, UK)
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
118 pages, 8 Illustrations, black and white
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de julho de 2020 |
| ISBN13 | 9780367437756 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 126 |
| Dimensões | 223 × 143 × 16 mm · 276 g |
| Idioma | Inglês |
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