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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
208 pages, Illustrations
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 13 de outubro de 2009 |
ISBN13 | 9781422177808 |
Editoras | Harvard Business Review Press |
Páginas | 208 |
Dimensões | 152 × 217 × 21 mm · 362 g |
Idioma | English |
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