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Marketing Research: Methodologies and Digital Techniques
Phil Harris
Marketing Research: Methodologies and Digital Techniques
Phil Harris
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
A ser lançado | TBA |
ISBN13 | 9781446299647 |
Editoras | Sage Publications Ltd |
Dimensões | 500 g (Peso (estimado)) |
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