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Strategic Alliances: Formation, Implementation, and Evolution
Lorange, Peter (President of the Norwegian School of Management and IMD, Lausanne)
Strategic Alliances: Formation, Implementation, and Evolution
Lorange, Peter (President of the Norwegian School of Management and IMD, Lausanne)
Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies.
304 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de dezembro de 1993 |
| ISBN13 | 9781557864970 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 304 |
| Dimensões | 228 × 151 × 26 mm · 467 g |
| Idioma | English |
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