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Fundamentals of Global Strategy: A Business Model Approach
Cornelis A. De Kluyver
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Fundamentals of Global Strategy: A Business Model Approach
Cornelis A. De Kluyver
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.
270 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de agosto de 2010 |
| ISBN13 | 9781606490723 |
| Editoras | Business Expert Press |
| Páginas | 270 |
| Dimensões | 150 × 231 × 13 mm · 367 g |
| Idioma | English |
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