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Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era - Foundations and Trends (R) in Marketing
Alvin J. Silk
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Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era - Foundations and Trends (R) in Marketing
Alvin J. Silk
Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.
96 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de setembro de 2021 |
| ISBN13 | 9781680838725 |
| Editoras | now publishers Inc |
| Páginas | 96 |
| Dimensões | 149 g |
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