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Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals Xuejing Ma 2023 edition
Social Influence on Digital Content Contribution and Consumption: Theories, Empirical Analyses, and Practices - Management for Professionals
Xuejing Ma
This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions.
196 pages, 21 Illustrations, color; 4 Illustrations, black and white; XI, 196 p. 25 illus., 21 illus
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de setembro de 2023 |
| ISBN13 | 9789819967360 |
| Editoras | Springer Verlag, Singapore |
| Páginas | 196 |
| Dimensões | 150 × 220 × 20 mm · 471 g |
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