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Wharton on Managing Emerging Technologies
GS Day
Wharton on Managing Emerging Technologies
GS Day
An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
480 pages, black & white illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 3 de setembro de 2004 |
ISBN13 | 9780471689393 |
Editoras | John Wiley & Sons Inc |
Páginas | 480 |
Dimensões | 159 × 235 × 25 mm · 712 g |
Idioma | English |
Editor | Day, George S. |
Editor | Schoemaker, Paul J. H. |