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The Co-Creation Paradigm
Venkat Ramaswamy
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The Co-Creation Paradigm
Venkat Ramaswamy
Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more—win more" outcomes in the private, public, and social sector.
360 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 9 de abril de 2014 |
| ISBN13 | 9780804789158 |
| Editoras | Stanford University Press |
| Páginas | 360 |
| Dimensões | 153 × 238 × 25 mm · 622 g |
