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The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business
Karl Albrecht
The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business
Karl Albrecht
Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s
In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
- Finding the "Invisible Truth" about your customer
- Creating new, long-term rules for the Game
- Winning the hearts, minds, and hands of your people
- Making all systems, policies, and procedures customer-friendly
- Keeping score and leading the way
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 26 de maio de 1993 |
ISBN13 | 9780887306396 |
Editoras | HarperBusiness |
Páginas | 256 |
Dimensões | 15 × 135 × 203 mm · 195 g |
Idioma | English |
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