![Consumer Behaviour and Digital Transformation - Business and Digital Transformation - Gbadamosi, Ayantunji (University of East London, UK) - Livros - Taylor & Francis Ltd - 9781032149752 - 11 de março de 2024](https://imusic.b-cdn.net/images/item/original/752/9781032149752.jpg?gbadamosi-ayantunji-university-of-east-london-uk-2024-consumer-behaviour-and-digital-transformation-business-and-digital-transformation-hardcover-book&class=scaled&v=1699736514)
Conte aos seus amigos sobre este item:
Consumer Behaviour and Digital Transformation - Business and Digital Transformation
Gbadamosi, Ayantunji (University of East London, UK)
Consumer Behaviour and Digital Transformation - Business and Digital Transformation
Gbadamosi, Ayantunji (University of East London, UK)
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
480 pages, 15 Tables, black and white; 53 Line drawings, black and white; 53 Illustrations, black an
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 11 de março de 2024 |
ISBN13 | 9781032149752 |
Editoras | Taylor & Francis Ltd |
Páginas | 364 |
Dimensões | 253 × 181 × 27 mm · 800 g |
Idioma | English |
Mais por Gbadamosi, Ayantunji (University of East London, UK)
Ver tudo de Gbadamosi, Ayantunji (University of East London, UK) ( por exemplo Hardcover Book e Paperback Book )