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Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan
304 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 24 de junho de 2024 |
ISBN13 | 9781032837581 |
Editoras | Taylor & Francis Ltd |
Páginas | 302 |
Dimensões | 540 g |
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