Learning Strategy in a fun way with The Big Bang Theory

Learning needs to be fun!It should be memorable. It must be applied. The above three principles are the reason behind this book. This book tries to explain forty strategy concepts in a fun and memorable way while engaging the reader to apply these concepts. To get the maximum benefit from this book, engagement of the reader is a must, and he/she needs to apply the concepts explained because ideas for sake of ideas doesn't take one anywhere. This book explains strategy concepts by using incidents from the very popular American TV show The Big Bang Theory (TBBT). The book follows a simple modular approach. It can be read from any page. Every concept gets covered in two pages (excluding a few). This book is part of 'Making strategy simple, humourous and executable for everyone' project of Prof Rajesh K Pillania. It is the fourth funny book by him in an effort to make strategy simple, humorous and applicable for everyone. There are four other funny books written after this book by him till 2019 namely Strategic Humour; Love Strategy; Startup Strategy Humour; and Happiness Strategy. Have fun!