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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
288 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de outubro de 2014 |
| ISBN13 | 9781118893814 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensões | 157 × 237 × 25 mm · 486 g |
| Idioma | English |
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