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Advanced Media Planning John R. Rossiter Softcover reprint of the original 1st ed. 1998 edition
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Advanced Media Planning
John R. Rossiter
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
125 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de setembro de 2012 |
| ISBN13 | 9781461346777 |
| Editoras | Springer-Verlag New York Inc. |
| Páginas | 112 |
| Dimensões | 155 × 235 × 7 mm · 190 g |
| Idioma | Inglês |
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