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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition
Keith A. Quesenberry
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition
Keith A. Quesenberry
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
492 pages, 32 Tables, unspecified; 58 Halftones, black and white; 27 Illustrations, black and white
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 12 de agosto de 2020 |
ISBN13 | 9781538138168 |
Editoras | Rowman & Littlefield |
Páginas | 492 |
Dimensões | 262 × 186 × 37 mm · 1,07 kg |
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