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Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual
Russell D. James
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Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual
Russell D. James
This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.
250 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de fevereiro de 2011 |
| ISBN13 | 9781555707330 |
| Editoras | Neal-Schuman Publishers Inc |
| Páginas | 250 |
| Dimensões | 283 × 221 × 19 mm · 694 g |
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