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Purple Goldfish Workbook
Evan Carroll
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Purple Goldfish Workbook
Evan Carroll
Are you looking to stand out from your competition?
Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?
This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.
The workbook is broken up into three main parts:
Part 1 - (The Why) Introduction - the case for focusing on customer experience.
Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.
Part 3 - (The How) The four-step I. D. E. A. process for creating a Purple Goldfish.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 19 de novembro de 2019 |
| ISBN13 | 9781732665286 |
| Editoras | 9 Inch Marketing |
| Páginas | 74 |
| Dimensões | 216 × 280 × 4 mm · 195 g |
| Idioma | English |
