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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights - Management for Professionals 2020 edition
Marc Helmold
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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights - Management for Professionals 2020 edition
Marc Helmold
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
191 pages, 71 Tables, color; 76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de junho de 2020 |
| ISBN13 | 9783030469849 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 191 |
| Dimensões | 150 × 220 × 20 mm · 485 g |
| Idioma | Alemão |
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