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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society David Craig 2021 edition
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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society
David Craig
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.
197 pages, 14 Illustrations, black and white; IX, 197 p. 14 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de fevereiro de 2022 |
| ISBN13 | 9783030653781 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 197 |
| Dimensões | 150 × 220 × 10 mm · 280 g |
| Idioma | Alemão |
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