Service Design: a Comparative Study of Design and Service in UK and India with the Idea of Introducing Service Design in India

The practice of service design in the UK is an emerging design discipline that guides products or product services to attain success in their field of game by helping them to provide better services to the customers and earn a good return on their investment. This thesis is written with the idea of introducing the discipline of service design into the Indian economy because of the growing service industry in the country. A comparison studies of the Indian economy with a much established service economy of UK reveals the current position of India from both service and design perspectives.