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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors - BestMasters 1st ed. 2016 edition
Joerg Sesselmann
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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors - BestMasters 1st ed. 2016 edition
Joerg Sesselmann
Joerg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.
99 pages, 9 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de novembro de 2015 |
| ISBN13 | 9783658116385 |
| Editoras | Springer |
| Páginas | 99 |
| Dimensões | 148 × 210 × 7 mm · 158 g |
| Idioma | German |
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