Analysis on the Brand Awareness of Hino Dutro: Analysis on the Brand Awareness of Hino Dutro and Its Relationship Toward Promotion

This research has been conducted by the writer for PT. Hino Motors Sales Indonesia. Therefore, the final result of this research is only relevant for Hino brand only. The result would irrelevant for any other brands, even if they are in the same category with Dutro. It is because that the variables that being processed in this research is using the brand awareness of Hino Dutro and promotion tools that PT. HMSI conducts. It means that if other brand of truck manufacturers will have to repeat the survey using their own brand and promotion tools