Conte aos seus amigos sobre este item:
A Comparative Analysis of Four Chanel Advertisements: Branding Through 100 Years
Britt Lerhard Jakobsen
Item sob encomenda (no estoque do fornecedor)
Presentes de Natal podem ser trocados até 31 de janeiro
O que dizem nossos clientes:
A Comparative Analysis of Four Chanel Advertisements: Branding Through 100 Years
Britt Lerhard Jakobsen
This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de março de 2011 |
| ISBN13 | 9783844320343 |
| Editoras | LAP LAMBERT Academic Publishing |
| Páginas | 64 |
| Dimensões | 226 × 4 × 150 mm · 113 g |
| Idioma | German |
Ver tudo de Britt Lerhard Jakobsen ( por exemplo Paperback Book )