Conte aos seus amigos sobre este item:
Strategic Marketing: Cases, Concepts and Challenges
John Atkinson
Strategic Marketing: Cases, Concepts and Challenges
John Atkinson
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
296 pages, illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 31 de maio de 1996 |
ISBN13 | 9780004990378 |
Editoras | Pearson Education Limited |
Páginas | 296 |
Dimensões | 159 × 235 × 19 mm · 454 g |
Mostrar tudo
Mais por John Atkinson
Ver tudo de John Atkinson ( por exemplo Paperback Book , Hardcover Book e Book )