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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
304 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de março de 2009 |
| ISBN13 | 9780007256532 |
| Editoras | HarperCollins Publishers |
| Páginas | 304 |
| Dimensões | 131 × 195 × 25 mm · 262 g |
| Idioma | English |
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