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Progress in Tourism Marketing - Routledge Advances in Tourism 1th edição
Progress in Tourism Marketing - Routledge Advances in Tourism 1th edição
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.
326 pages, illustrations
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 30 de março de 2006 |
ISBN13 | 9780080450407 |
Editoras | Taylor & Francis Ltd |
Páginas | 328 |
Dimensões | 166 × 245 × 25 mm · 756 g |
Idioma | English |
Editor | Andreu, Luisa |
Editor | Kozak, Metin (Kadir Has University, Turkey) |