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Budget Constraints and Optimization in Sponsored Search Auctions
Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)
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Budget Constraints and Optimization in Sponsored Search Auctions
Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)
Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.
224 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de novembro de 2013 |
| Data do lançamento original | 2014 |
| ISBN13 | 9780124114579 |
| Editoras | Elsevier Science Publishing Co Inc |
| Páginas | 224 |
| Dimensões | 242 × 196 × 17 mm · 703 g |