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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue - The Savvy Manager's Guides
Seufert, Eric Benjamin (Editor, Mobile Dev Memo)
Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue - The Savvy Manager's Guides
Seufert, Eric Benjamin (Editor, Mobile Dev Memo)
Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.
254 pages, Illustrated
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 8 de março de 2014 |
ISBN13 | 9780124166905 |
Editoras | Elsevier Science & Technology |
Páginas | 254 |
Dimensões | 232 × 189 × 13 mm · 538 g |
Ver tudo de Seufert, Eric Benjamin (Editor, Mobile Dev Memo) ( por exemplo Paperback Book )