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Marketing Strategies: A Contemporary Approach 2th edição
Ashok Ranchhod
Marketing Strategies: A Contemporary Approach 2th edição
Ashok Ranchhod
Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.
440 pages, Illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 24 de maio de 2007 |
ISBN13 | 9780273706748 |
Editoras | Pearson Education Limited |
Páginas | 440 |
Dimensões | 190 × 245 × 22 mm · 852 g |
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