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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research 1th edição
Chris Hackley
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research 1th edição
Chris Hackley
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
234 pages, 3 Tables, black and white
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de março de 2007 |
| ISBN13 | 9780415439695 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 234 |
| Dimensões | 430 g |
| Idioma | English |
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