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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics
Simon, Adam F. (University of Washington)
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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics
Simon, Adam F. (University of Washington)
This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
198 pages, 14 b/w illus. 24 tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 29 de abril de 2002 |
| ISBN13 | 9780521001915 |
| Editoras | Cambridge University Press |
| Páginas | 198 |
| Dimensões | 153 × 228 × 11 mm · 288 g |
| Idioma | English |
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