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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions Paul Gibbs 1th edição
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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions
Paul Gibbs
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
153 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de dezembro de 2001 |
| ISBN13 | 9780749432942 |
| Editoras | Kogan Page Ltd |
| Páginas | 154 |
| Dimensões | 157 × 233 × 9 mm · 232 g |
| Idioma | Inglês |
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