The Professionals' Guide to Publishing: a Practical Introduction to Working in the Publishing Industry

Brief Description: The authors provide an overview of the many functions of the publishing industry, including editorial, production, sales and marketing, ensuring that the reader has a firm understanding of each department's responsibilities and how they work cross-functionally. Biographical Note: Gill Davies was the first woman elected Chair of the Council of Academic and Professional Publishing and was a member of the governing council of the Publishers' Association. Now retired, she was previously Professor of Publishing at the University of the Arts London, where she was course director for the MA in Book Publishing. Richard Balkwill currently runs his own training and consulting business, focusing on the themes of publishing finance and the management of copyright and intellectual property. He has a background in education publishing and is an associate at Rights.com and a director of the Independent Publishers' Guild. Marc Notes: Includes bibliographical references and index. Table of Contents: Acknowledgements -- 01. Publishing - art or science? -- Introduction -- Editorial and marketing -- What about quality? -- Money -- Risk and luck -- Relationships -- Conclusion -- Further reading -- 02. Publishing as a business -- Introduction -- Ownership -- Risk -- Planning and management in publishing -- Brands -- Marketing -- The influence of accountants -- Takeovers and mergers -- A new business model? -- Case study: a profit and loss account for a publishing house -- Conclusion -- Further reading -- 03. The work of the commissioning editor -- Introduction -- A different challenge: working with authors -- An editor's main responsibilities -- Your work load -- Case study: a profit and loss account for a book -- Conclusion -- Further reading -- 04. Marketing -- Introduction -- The main tools of marketing -- Marketing strategy -- The marketing plan -- Two prototypes for marketing plans -- Case study: working through a budget for a consumer book -- Conclusion -- Further reading -- 05. Sales, distribution and the supply chain -- Introduction -- The function of sales departments -- Discounting and returns -- How is the sales department organized? -- Selling internationally -- Sales targets -- Distribution -- The supply chain -- Digital distribution -- Conclusion -- Further reading -- 06. Publishing services and production -- Introduction -- Editorial -- Design -- Production -- Case study: worked examples of gross margins -- Conclusion -- Further reading -- 07. Why publishers need to know about the law -- Introduction -- Copyright: the bedrock of publishing -- What's in a contract? -- Data protection, human rights and patent law -- Worked examples of rates of payment -- Conclusion -- Further reading -- 08. Understanding how rights and permissions work -- Introduction -- Subsidiary rights -- Identifying and clearing permissions -- Protecting rights in your own publications -- Worked examples of subsidiary rights payments -- Conclusion -- Further reading -- 09. Careers in publishing -- Introduction -- Sector characteristics -- Editorial -- Marketing -- Rights -- Production -- Applying for jobs -- Publishing is a people business -- Conclusion -- Further reading -- Glossary -- Index. Publisher Marketing: This is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing, ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.

Contributor Bio:  Davies, Gill Gill Davies, based in London, is the author/editor of more than 300 books, including "Timetables of Medicine" and "Calligraphy". Contributor Bio:  Balkwill, Richard Richard Balkwill is not only an ardent train buff, but also an experienced author and editor of children's books. His titles have been translated into many languages and include the "Guinness Book of Rail Facts and Feats,"