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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 2 Revised edition
Matt Haig
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 2 Revised edition
Matt Haig
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
258 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de maio de 2011 |
| ISBN13 | 9780749462994 |
| Editoras | Kogan Page Ltd |
| Páginas | 256 |
| Dimensões | 173 × 212 × 14 mm · 338 g |
| Idioma | English |
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