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Innovative B2B Marketing: New Models, Processes and Theory
Simon Hall
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Innovative B2B Marketing: New Models, Processes and Theory
Simon Hall
Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.
312 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de agosto de 2017 |
| ISBN13 | 9780749480806 |
| Editoras | Kogan Page Ltd |
| Páginas | 312 |
| Dimensões | 154 × 232 × 16 mm · 470 g |
| Idioma | English |
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