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Rethinking Marketing: Towards Critical Marketing Accountings
Douglas T Brownlie
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Rethinking Marketing: Towards Critical Marketing Accountings
Douglas T Brownlie
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 19 de janeiro de 1999 |
| ISBN13 | 9780803974913 |
| Editoras | Sage Publications Ltd |
| Páginas | 288 |
| Dimensões | 156 × 234 × 16 mm · 430 g |
| Editor | Brownlie, Douglas |
| Editor | Saren, Michael |
| Editor | Wensley, Robin |
| Editor | Whittington, Richard |
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