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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience: Engage Your Customers with a Consistent and Memorable Brand Experience Special edition
Jim Joseph
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience: Engage Your Customers with a Consistent and Memorable Brand Experience Special edition
Jim Joseph
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process. The author calls this ideal combination the 'experience effect', and he shows how any business can create one for its brand.
224 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de maio de 2010 |
| ISBN13 | 9780814415542 |
| Editoras | HarperCollins Focus |
| Páginas | 224 |
| Dimensões | 159 × 233 × 23 mm · 492 g |
