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Demystifying Marketing: A guide to the fundamentals for engineers - History and Management of Technology
Patrick Forsyth
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Demystifying Marketing: A guide to the fundamentals for engineers - History and Management of Technology
Patrick Forsyth
Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering.
216 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de outubro de 2007 |
| ISBN13 | 9780863418068 |
| Editoras | Institution of Engineering and Technolog |
| Páginas | 216 |
| Dimensões | 150 × 220 × 10 mm · 312 g |
| Idioma | Inglês |
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