Innopreneur: 101 Chronicles on How Circumstance, Preparation and Brilliance Advance Innovation

Publisher Marketing: Innopreneur: 101 Chronicles on How Circumstance, Preparation and Brilliance Advance Innovation is a collection of short and inspirational views from multinational executives, political leaders, renowned professors and in-the-trenches professionals on what it takes to become a successful innovator in daily life. Whether an experienced entrepreneur, a seasoned marketing or R&D manager, or one small person with a big idea and the know-how to bring it to market, you'll gain insight into what it takes to create something sustainable with long-term demand. What does it really take to deliver new products and services? These 101 articles will inform and inspire the reflection, action and reassessment at the heart of effective innovation.