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Mexican Multinationals: Building Multinationals in Emerging Markets New edition
Mexican Multinationals: Building Multinationals in Emerging Markets New edition
A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.
764 pages, Worked examples or Exercises; 4 Line drawings, black and white
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 24 de março de 2022 |
ISBN13 | 9781108456104 |
Editoras | Cambridge University Press |
Páginas | 764 |
Dimensões | 228 × 153 × 44 mm · 1,09 kg |
Editor | Cuervo-Cazurra, Alvaro (Northeastern University, Boston) |
Editor | Montoya, Miguel A. |