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Behavioral Economics For Dummies
Morris Altman
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Behavioral Economics For Dummies
Morris Altman
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
384 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de março de 2012 |
| ISBN13 | 9781118085035 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 384 |
| Dimensões | 188 × 233 × 21 mm · 688 g |
| Idioma | English |
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