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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) 4th edição
Iacobucci, Dawn (Vanderbilt University)
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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) 4th edição
Iacobucci, Dawn (Vanderbilt University)
Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.
352 pages, Illustrations
| Mídia | Livros Book |
| Lançado | 2013 |
| ISBN13 | 9781133629382 |
| Editoras | Cengage Learning, Inc |
| Páginas | 352 |
| Dimensões | 218 × 270 × 10 mm · 620 g |
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