Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management - Mitterfellner, Olga (London College of Fashion, UK) - Livros - Taylor & Francis Ltd - 9781138323094 - 14 de novembro de 2019
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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1th edição

Mitterfellner, Olga (London College of Fashion, UK)

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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1th edição

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.


196 pages, 22 Line drawings, black and white; 32 Halftones, black and white; 7 Tables, black and whi

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 14 de novembro de 2019
ISBN13 9781138323094
Editoras Taylor & Francis Ltd
Páginas 214
Dimensões 153 × 230 × 13 mm   ·   346 g
Idioma English  

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