Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - Allen, Chris (University of Cincinnati) - Livros - Cengage Learning, Inc - 9781285187815 - 13 de fevereiro de 2014
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7th edição

Allen, Chris (University of Cincinnati)

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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7th edição

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.


512 pages

Mídia Livros     Book
Lançado 13 de fevereiro de 2014
ISBN13 9781285187815
Editoras Cengage Learning, Inc
Páginas 432
Dimensões 279 × 218 × 18 mm   ·   926 g
Idioma Spanish