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Creative Strategy: Reconnecting Business and Innovation - Images of Business Strategy
Chris Bilton
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Creative Strategy: Reconnecting Business and Innovation - Images of Business Strategy
Chris Bilton
Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.
286 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 19 de fevereiro de 2010 |
| ISBN13 | 9781405180191 |
| Editoras | John Wiley and Sons Ltd |
| Páginas | 286 |
| Dimensões | 174 × 245 × 17 mm · 510 g |
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